Friday, 27 June 2014

LO4: Task 1 - Analysis Of Current Market Trends

Looking at the gaming industry its popularity is growing day by day at a rapid rate with new children getting into video games while keeping its maturer audiences and people like games developers.

Recently since the rival of the PlayStation 3 and Xbox 360 we have entered the age of competitive online multiplayer which is apparent with franchises like the Battlefield franchise with new installments to the franchise every year.

Popular trends recently is when a player commits themselves to a dedicated franchise where the developer can develop games on a yearly basis and keep the same fan base guaranteeing sales, see franchises like Assassins Creed and Call Of Duty. 

Out of all these franchises the most popular are the ones of the FPS genre and that are multiplatform the most recent been Battlefield and Call Of Duty, which as mentioned before can put together quickly a game annually that hardly changes from the previous installment. However as their fan bases become more self aware of this daily the franchise loses a percentage of its fan bases annually with the majority of players buying the latest installment regardless of whether they wish to play it or not due to peer pressure from other gamers as they are already dedicated to the franchise and feel the compulsion to buy the latest title. 

As game developers are also aware of this since the end of that generation and the start of the rivalry between PlayStation 4 and Xbox One these franchise are trying to dramatically change their franchises by adding new features and way of gameplay, see Battlefield Hardline incomparison to the previous Battlefield titles.

As this intresting development happens it is hard to see the future of these franchises despite their dedicated fan bases, though since the launch of 'Next gen' lots of Indie game developers are appearing on the scene and arguably are keeping most gamers (casual) in the gaming scene as they are adding newer and more original concepts to games they are also cheap and not at the standard triple A titles of £50. Indie games are also growing in size especially open world indie games which have increased in popularity since the launch of Minecraft. Which is apparent from games like No Man's Sky.

So overall current market trends are changing rapidly towards to open world market of co-operative multiplayer and away from competitive and with the consistent push of indie developers its hard to see Triple A titles been the most sold. It is hard to see the future for gaming in trends as we are currently in a transition period, however FPS's and competitive multiplayer are still the most popular but as gamers move on and mature co-operative and open world titles are taking the high ground in market trends, see Destiny.